Matt Ball co-founded Vegan Outreach and served as the group’s Executive Director for more than 20 years. Matt built VO into a leading animal advocacy organization, with many thousands of active members around the world. Under his leadership, activists distributed more than 22 million booklets exposing the treatment of farmed animals, and promoting compassionate, thoughtful living. These booklets convinced countless people to adopt more humane diets. He is the author of many essays and several books, including: The Animal Activist’s Handbook (2007) and The Accidental Activist (June 2014). In 2005, he was inducted into the Animal Rights Hall of Fame.