This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Saturday, June 28 • 2:00pm - 3:00pm
Change of Heart: The Psychology of Social Change

Sign up or log in to save this to your schedule and see who's attending!

Major corporations, politicians, and other groups rely on persuasion research to help them effectively reach consumers. Learn the latest science of persuasion to help make long-lasting changes for animals.


Nick Cooney

Director of Education, Mercy For Animals
Nick Cooney is Director of Education at Mercy For Animals, a farmed animal protection and vegan advocacy organization. He is the author of Change of Heart: What Psychology Can Teach Us About Spreading Social Change and Veganomics:  The Surprising Science On What Motivates Vegetarians, From The Breakfast Table To The Bedroom. He is also the founder of The Humane League. His work for animals has been featured in hundreds of media outlets... Read More →
avatar for Dr. Milena Esherick

Dr. Milena Esherick

HSUS California State Council Member
Dr. Milena Esherick is a licensed clinical psychologist and Director of Counseling Psychology at the Wright Institute in Berkeley, California. For over 15 years she has worked in a variety of community and medical settings helping people achieve healthy eating and lifestyle changes. She volunteers with the non-profit organization Oakland Veg to promote the wide-ranging benefits of a plant-based diet. As an HSUS State Council Member, Dr... Read More →

Saturday June 28, 2014 2:00pm - 3:00pm