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Saturday, June 28 • 2:00pm - 3:00pm
Change of Heart: The Psychology of Social Change

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Major corporations, politicians, and other groups rely on persuasion research to help them effectively reach consumers. Learn the latest science of persuasion to help make long-lasting changes for animals.


Nick Cooney

Director of Education, Mercy For Animals
Nick Cooney is Director of Education at Mercy For Animals, a farmed animal protection and vegan advocacy organization. He is the author of Change of Heart: What Psychology Can Teach Us About Spreading Social Change and Veganomics:  The Surprising Science On What Motivates Vegetarians... Read More →
avatar for Dr. Milena Esherick

Dr. Milena Esherick

HSUS California State Council Member
Dr. Milena Esherick is a licensed clinical psychologist and Director of Counseling Psychology at the Wright Institute in Berkeley, California. For over 15 years she has worked in a variety of community and medical settings helping people achieve healthy eating and lifestyle changes... Read More →

Saturday June 28, 2014 2:00pm - 3:00pm EDT

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